It can be used to project whatever impression the words and the colors that are used with it desire to project, it is clear and decipherable in any and every font size. Helvetica is so widespread in its use and has such a global appeal because it has a neutral outlook, it is colorless, and hence it can be easily molded into any design.
The design embodies the concept that a typeface should absolutely support the reading process – that clear communication is the primary goal of typography. Helvetica is so commonly used because it works so well. If designers are to be trusted then we must look closer to find out why all they want to use is Helvetica, and consider the fact that it maybe because it really is worth something. This leads us to consider the fact that it may not be so just because it has been around for some time or that it was easily available on almost every system, though some would have us believe just that. It is an easily adjustable font, its simplistic styling makes it very easy to be incorporated in almost every design, and there are countless signs and logo designs that have used it. tax forms, and was also chosen by NASA for the space shuttle orbiters. From BMW, Bayer and Lufthansa in Germany, the Helvetica look spread to Bank of America, Knoll, Crate&Barrel, JC Penney, Mattel, Sears, Orange, Target, Toyota, Panasonic, Motorola, Kawasaki and Verizon Wireless. It is true that the Helvetica can be seen on almost every sign, every slogan, and it is also used vastly in the art of logo designs of many famous companies. Originally called the Neue Haas Grotesk, it was later on given the name of Helvetica, which is the Latin name for “Swiss” so that it could be used internationally as well. Created by Swiss typeface designer Max Meidenger and Eduard Hoffman in 1957, it was put up against the Akzidenz-Grotesk in the Swiss market. Helvetica, the most popular typeface is, constantly under criticism, for being not only boring but the fact that it has sustained itself for the past 54 years is simply logic defying. The ongoing tussle on the best typeface, however, has opened the doors to many discussions. By a simple change in the typeface we can go from formal to friendly, from simple to italic, make it appear anything we want. Everything is done on computers these days and the myriad of selections of fonts that we have has made it very easy to convey the mood of our message. The fact that there are many typefaces now that are being used in the designing world can only mean one thing that it’s the new age.
0 kommentar(er)
